The organization also unveiled the launch of a new league – PBR Team Series, debuting in June 2022. A transformational change for the sport, the PBR Team Series, which spanned June to November 2022 in its inaugural season, following the May conclusion of the Unleash The Beast, launched with eight founding teams playing a 10-weekend regular season culminating in a team playoff. Each team is based in a home market, playing host to an annual bull riding event and Western lifestyle festival. There are also two “neutral site” league-produced events, culminating in the season’s playoff and championship at T-Mobile Arena in Las Vegas.

PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon. Capitalizing on the popularity of bull riding around the world, and the growing appeal of cowboy values, the PBR has attracted many international athletes who travel to the United States to compete exclusively in the world’s elite bull riding tour.